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Ajua a consumer experience platform in Africa has acquired WayaWaya, a Kenya-based AI and ML messaging and payments company.

WayaWaya is an Artificial Intelligence and Machine Learning company known for its innovative Janja platform. The platform enables borderless banking and payments across apps and social media platforms. It was launched in 2015.

WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations. Ajua, formerly mSurvey, was founded in 2012 by Kenfield Griffith

The acquisition of WayaWaya allows Ajua to integrate Janja to automate much of the customer experience journey by integrating product into their product stack, closing the customer experience loop as the smart AI and ML built by WayaWaya gives SMEs the ability to automate responses and give the customer what they want, when they want it.

Ajua has partnership and clients which includes Coca-Cola, FBNQuest, GoodLife Pharmacy, Safaricom, Standard Chartered and Total.

WayaWaya is also integrated with global and African financial leaders including Mpesa, First Data, Interswitch, Stripe, Flutterwave, Visa and MasterCard. 

Ajua which was launched in 2012 was built to solve the customer experience gap for businesses on the continent to drive business growth.



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